PSA for the American Academy of Orthopaedic Surgeons
In 2013, AAOS asked for a public service announcement campaign to support their upcoming PR effort centered around real patient stories. This created a unique challenge given the limitation that a PSA cannot directly promote an organization.
When it comes to fully recovering from accidents and injury, sometimes the only thing holding patients back are the patients themselves. "Body Double" encourages patients of all ages to quiet the doubts in their head and continue the fight to regain a fulfilling and active life.
Roles
Concept & Writing / Art Direction
Other Credits
TV Production / MENTAL Entertainment
TV Director / Greg Wells
Copywriter / Chuck Husak