Distracted Walking PSA for the American Academy of Orthopaedic Surgeons
Increasing numbers of pedestrians are sustaining injuries from distracted walking accidents. This :60 TV PSA follows a mayhem-causing "Digital Deadwalker" as he obliviously strolls down the street with his head in a screen. By posing the distracted walker not as a danger to himself but to others the spot adds a level of personal shame and accountability to the act in a memorable and entertaining way.
Roles
Creative Direction / Art Direction / Concept & Writing
Other Credits
TV Production / MENTAL Entertainment
TV Director / Kevin Samuels
Copywriter / Chuck Husak