American Academy of Orthopaedic Surgeons / Orthopaedic Trauma Association
A motorcycle rider must be extra cautious on the road; making sure he/she drives at the appropriate speed, reads the weather and road conditions and stays alert at all times. This print PSA reminds riders that accidents can happen even when no other vehicles are involved.
Roles
Creative Direction / Art Direction / Design & Layout
Other Credits
Photography / Chris Crisman
Copywriter / Chuck Husak